Branding is a way of identifying your business. It plays a significant part in consumer recognition when referring to your brand. It's more than just a logo; it's how your people view and recognize it. It's your business's identity. It's everything used to identify your business from business cards, uniforms, and even your brands' message.
Show your clients what you're made of...literally!
Visual identity shapes the perception and creates impressions of your business in the consumers' minds; this is the logo, the colors, the typography (fonts), and the way they are displayed. Even the images of your brand need to have consistency. For example, if your colors pallet consist of blue, grey, and white, why are you posting red background images on your social media?
Even your apparel needs branding, not just a dope ass image on it, but actual branding consisting of labels, packaging, and tags. It can go as deep as adding logos to the buttons of a jacket. Remember, we want brand consistency, so how consistent is your brand.
Your branding package is a breakdown of your entire brand's traits. It's a collection of printed, digital, and physical resources used to create a uniform image of a brand. It showcases different aspects of your brand, all while keeping things unified in the scheme. Branding packages are cheat codes for those who need to know about your business image cohesively. It shows you the correct way to use your logos, colors, typography, and other media in various forms for brand consistency in layman's terms.
Brand Collateral is the marketing materials for the visual aspect of your brand. Things like social media and website headers, business cards, social media post templates, business cards, menus, or brochures. While they seem small, the impact they play is significant. Don't you WANT people to remember your brand?