Nike SB Dunk Pack
"Cohenology"

Client

Global Release

Year

2019

Location

Worldwide

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The Nike Sb Dunk Cohenology Pack was the first and second sneaker release from Laced Society; these pairs sold out each release. Only 40 exclusive pairs were released worldwide, from California to Japan.

 

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The Idea

The original idea from the client was to do a galaxy-themed dunk in south beach colors. After various designs, the client couldn't pick just one, so instead opted for a mismatched pair of the two designs that he loved.

 

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The Origin

The completed product included both designs and created a buzz on social media. Inboxes began flowing in, and the idea to design and release a pair came into the picture. I reached out to the client and discussed the idea with him, an agreement that a pair should release while he maintains the only mismatched pair furthermore named the shoe after him to show my appreciation. The Cohenology SB Dunk High was born.

 

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The Revamp

Now it was time to work, me being a huge Sb Dunk fan and a designer, I've always had the "what if" thought in my head. I love the SB brand when collaborating with other brands; it's usually a complete package. Being that "Concepts" has done some of my favorite collabs, what better way to show homage to the brand and collaborators than to do this release as if I collaborated with Nike SB myself. I designed everything from the box to the dust bags, stickers, hang-tags, and insoles. It even included special packaging for the laces.

 

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The Release

February 22, 2019, is the date of the first release. It took social media by storm. Well-known SB pages shared and posted the information for the release, and all pairs sold out. I was mind-blown. I went on to do a re-release on July 15, 2019, due to the overwhelming response, and they sold out as well.
 

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The Second Coming

The response to the high pair was overwhelming. I did not want to stop there because I felt that there was still work to do in paying homage to a brand that I love. One of my favorite pairs is a collaboration between Nike SB x Premier. The "Northern Lights" SB Dunks. A high and low pair released, and they inspired the original design.  I knew what was needed, so I dropped the lows on Black Friday 2019.

 

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The New Release

The lows release was November 29, 2019, Black Friday. These received even more responses than the first pair and again sold out.
 

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The Pack

The completed pack. The design changed in minor ways over time due to unforeseen circumstances. What originally was an ice bottom, and the white interior became black; the colors became more vibrant and finished off with a flat seal.

 

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