The Inclusologist
Website Redesign & Content Optimization
A website refresh focused on clarity, structure, and improved user experience while maintaining the integrity of the existing brand.
Role: Strategy, Design
Scope: Branding, Positioning, Identity
Overview
The Inclusologist is a consulting and production platform centered around diversity, equity, and inclusion. The project focused on refining the existing website to improve clarity, structure, and usability without losing the voice or purpose of the brand.
The Objective
The goal was not to rebuild the brand, but to strengthen how it communicates. The existing site contained strong content, but lacked structure, clarity, and flow, making it harder for users to navigate and fully understand the value being offered.
The focus was on organizing information, improving readability, and creating a more intentional user experience.
Approach
Structure
Reorganized page layouts to create a clearer flow and hierarchy across the site.
Content
Refined existing copy to improve clarity and readability while preserving the original voice.
Experience
Improved navigation and layout decisions to make the site easier to use and more intuitive.
The Build
The project focused on targeted updates rather than a full rebuild. Key improvements included refining the homepage structure, enhancing service page clarity, and integrating multimedia elements to better showcase the brand’s work.
Additional updates included improving layout consistency, updating visual elements, and ensuring the site performs well across devices.
Outcome
The updated site presents a clearer, more structured experience that better reflects the professionalism and depth of the brand. The improvements allow users to engage with the content more easily while supporting the overall goals of the business.
Impact
The project demonstrates the ability to work within an existing system while improving clarity, usability, and structure. It highlights a practical approach to design, where thoughtful adjustments can significantly improve how a brand communicates and performs.