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Written Projects
A collection of written work exploring strategy, communication, and creative thinking.
A selection of strategy, analysis, and communication work focused on clarity, structure, and real-world application.
Projects
Each project reflects a different approach to communication, from strategic campaigns and narrative development to research and analysis, all grounded in structure, audience understanding, and intentional execution.
Strategic Communication
Buffalo Wild Wings Oak Cliff Launch Campaign
A full strategic communication campaign focused on launching a new location through audience insight, cultural alignment, and structured execution.
Campaign & Narrative Strategy
Protect the Creative Campaign
A mental health awareness campaign for creatives that combines strategy, storytelling, and visual execution. The project introduces Kupert as a central character, designed to communicate burnout, balance, and creative well-being in a way that feels real and relatable.
Communication Theory
Capstone
An exploration of how narrative, identity, and audience behavior intersect, applying communication theory to modern digital environments and creative work.
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